Building Relationships Externally
Ask anyone who is considered the rainmaker in their firm and they will mention the value of their network in helping them build their reputation, extend their reach and get them recommended. Get your networking right and others will do the job of selling for you, spreading the word about your services, products or skills.
Being blunt, the relationships in your network are what will be the deciding factor for whether you win work. Referrals are the lifeblood of any senior lawyer, accountant or consultant who wants to be able to win their own work. Sadly, referrals don't happen without a consistent focus on keeping your key relationships warm and strong.
Depending on the size of your firm and your service line you will need a strong network across your firm, other offices and its international network plus your key client accounts, trade bodies and sector interests
This guide contains tried and tested strategies and tips to turn your network into a referral generating machineThis guide contains tried and tested strategies and tips to turn your network into a referral generating machine.