Create Your Business Development Plan

No matter who you are reaching out to, you always want to have an action plan before you randomly start contacting people on Linkedin or attending events (virtual or in-person) you need to ask yourself, ‘What am I going to do and how am I going to do it?’ and, even more importantly, ask yourself, ‘What should I truly be doing on a day to day basis?’

That is the level of planning that will lead you ultimately to results. If you don’t make a daily effort, then your plan becomes just a wishlist, and that’s not what we want.

Business case


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One of the reasons why lawyers, accountants and experts in the professions are SO reluctant to do business development is that they think they need to do everything at once. Let me state this clearly: this is not true.

You don’t need to join all the professional networks AND send 100 Linkedin connection requests AND run three webinars in a month AND write 3 blog articles.

You need to pace yourself and create a plan that works for YOU! For instance, you could break up your week a little differently, and you allocate an hour to a project that has a short deadline, and then instead spend 10 minutes per day on LinkedIn instead of half an hour.

We only have a certain amount of time each day, which is why it’s so important to ask yourself ‘if I only have time for one thing today, 30 minutes, what is it?’ So, you look at your 30 minutes and you decide what the most important thing is, and how you’re going to accomplish it. But, how do you prioritise? What do you do within those 30 minutes? Here is where you think, ‘If I’m going through my messages on LinkedIn takes me 5-10 minutes, then what do I allocate the next 20 to?’

There’s no golden rule on what sort of activities should be prioritised over others, as this will depend on the list of business development efforts you are considering, the time each of them would take you, and the outcome you can expect from them. However, as a general rule of thumb, you should focus on what is going to produce the best results for the least amount of effort from you.


How to make the time for business development

Are you one of those consulting professionals that just hate business development? If the answer is yes, then this video is for you. Watch this video to deepdive on what business development is all about, why you should be paying attention to it and, lastly, how to make time for business development.


How to make the time for business development

Everything you need to know on how to always make time for your business development to happen.


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