Choose Your Niche Course

To progress your career in practice, you need to move from being a great technician into someone who can be relied upon to win good quality work. To do that, you will need to differentiate yourself from your peers AND the more experienced members of your practice. If you are to come out of the shadow of your partners and start to win your own work you need to be known for something, i.e. your niche. In fact, if you want to move your career from senior associate, or manager to partner then you will need this niche to progress.

By taking this course you will be taken through a step-by-step the process to decide on your niche(s), but also identify what words, phrases or subject matter to use in your marketing to attract the ideal client towards you.

This course will take you 3-4 hours to complete. It consists of a video plus exercises to help you identify your niche.

By the end of this course you will:

  • Have understood the different types of niche you could choose and that your niche doesn’t necessarily need to be sector-specific.
  • Have chosen your niche.
  • Have explored what your niche is really buying from you and how you help them.
  • Have created a number of Client Personas to help you focus your marketing efforts to attract the right type of client work to you.

What else is on Progress To Partner that is relevant to you?

Membership of Progress To Partner gives you unlimited access to ALL of Progress To Partner. All for £59 + VAT a month.

You can have a look around to see exactly what is in Progress To Partner... But below we have highlighted just a few of the resources in Progress To Partner that are relevant to you now.

We've also included a few bonus materials as our gift to you. (Scroll down) These are all materials within Progress To Partner.

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Choosing a different niche when yours has radically declined

Watch this 12-minute video to know how to change your niche when yours has drastically plummeted

How to find and monetise your niche

This video will tell you everything about how to find and monetise your niche. After watching this video you will have a clearer understanding of what stops people finding a niche, how does actually having a niche help you win business across your career, and then how to leverage your niche when you've decided on it.

Choosing your Niche worksheet:

This 5-page ‘Choosing your niche’ worksheet helps you identify what your personal niche should be, which guidance and exercises to work through.