Getting noticed on LinkedIN

GETTING NOTICED ON LINKEDIN

Once you’ve optimised your profile for prospective contacts and clients, it’s time to learn how to get noticed on LinkedIn.

The key to online networking is being active on your social platforms. But what does that actually mean?

Online activity is based upon two fundamental pillars –

  1. Posting content and
  2. Engaging with others.

You will beed to do both if you want to be an effective networker! 

Firstly, let’s explore posting content.

  1. When you post on LinkedIn’s newsfeed remember to be human first, professional second. People don’t buy what you sell on a whim. They need to get to know you before they get in contact. This means you can’t just be all professional and “sales oriented” in every single posting.

 

  1. Turn up consistently, and ideally daily.

 

  1. Proactively look for people to connect with you on LinkedIn.

 

  1. Comment on other people’s posts and network… remember you are not there to sell.

WATCH

How to use LinkedIN to get noticed (for the right reasons)

Watch this short (16 mins) video for great tips on how to use LinkedIn in a way that will help you get noticed and lead to an ability to generate new business.

 

POSTING ORIGINAL CONTENT ON LINKEDIN

The thought of posting your own original content on LinkedIN strikes fear into the most hardbitten of us!

But don’t ignore this section!

 Posting original content is an incredibly effective way to gain attention on LinkedIn.

Of course, you want to ensure what you post is relevant to your audience, but there is a lot of creativity and freedom that comes with this.

Whether you enjoy writing blog posts, creating short videos or simply posting regular updates – the more you post online, the more likely you are to be noticed.

Your network wants to hear you!

It’s all good with sharing interesting articles or the latest research relevant to your niche. However, keep in mind that your audience wants to hear (or read) what YOU have to say.

 

 The worst thing you can do is what I like to call ‘dump and run’, which is to just dump a link to an article and leave. This is not to say you shouldn’t share someone else’s work on your LinkedIn.

 

 If you find an interesting article or any other piece of contents, by all means share it and credit it, but make sure you also share your take on it.

 

WHAT OTHER CONTENT SHOULD I POST ON LINKEDIN

Just sharing someone else’s post on your timeline without a comment is just a waste of time.

I’ve looked at it, and I can confidently say I get up to 5% of the reach I normally get when I share a post, and it rarely goes beyond that.

However, there are plenty of ways you can use content from others and repurpose it to increase your dwell time.

Just make sure you credit them as needed. These are some things you can do:

  • A long micro update,
  • Include images.
  • Add a personal touch. A lot of professionals are hesitant to share personal information on LinkedIn because that seems more like a Facebook thing, right? But LinkedIn has become slightly  more humanised (I think this has happened since the Covid period 2020-2022)

Repurpose everything with your personal voice

I can’t stress this enough. No one visits your profile to read someone else’s article. No one.

If you want to share something you found interesting, make sure you include your opinions or comments about it. Always remember, human first, professional second.

Hanging out where your connections hang out

If you want to be able to create content that performs well on LinkedIn, you need to go and hang out where your connections hang out and pay attention to:

  • What’s the hashtag that they look at,
  • What hashtags do they follow?

This will help you be part of the conversation.

If you’re prepared to make relevant comments, like, discuss things, rather than sitting there and reading, and then finally dropping a call to action, you will land much better results.

Limit the amounts of self-serving content you share

Our content and interactions should not aim to sell ourselves, but rather help our clients move through a buying journey they control. So, limit the amounts of self serving content you share.

It doesn’t tend to foster interaction. Of course, you can share bits that are genuinely relevant. Like a big accomplishment of one of your clients while working with you.

Make sure your content is well written, and easy to understand.

Your content needs to be well written, easy to understand, and inviting. A good way to do this is putting a bit of a headline or a question at the beginning. Just something that entices people to read through.

 

READ

How to use LinkedIN to win work

Optimising your LinkedIn profile is just the start.

This guide will help you navigate the next stage where you need to use LinkedIn regularly for it to make an impact & help you to start winning work.  Read how to find the time for LinkedIN & what to do when you’re there.

WATCH

Tips for posting on LinkedIN

Watch this short (2 mins) video for great tips on what to post (and what not to post on LinkedIN)

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