Raising your profile OUTSIDE the firm
In our experience success in the professions comes from a realisation that you are always selling you to your peers, assignment managers, and then clients and introducers. We all have a personal brand now. Your personal brand is who you are, who you want to be, and how people perceive you
You need to stand out and be known. When you become well known, your brand equity can increase dramatically due to people associating an emotional attachment and perceived quality to working with you. Regardless of where you are in your career, to progress and be successful you need to have cultivated the right brand and proactively built brand equity.
Build and maintain strong relationships
Connections may open doors, but relationships close deals and result in referrals. Dedicate time to strengthen key relationships because when your network gets stronger, you get stronger. Concentrate on being helpful and provide value; share your expertise and ideas, give quality referrals and work on your reputation. Position yourself as a thought leader in a specific area and over time, you will find that people will come to you and refer you to others as you will be the go-to expert. One of the best ways to do this is to create a professional social media presence where you can be active and get your expertise and advice out there in interesting discussions. You can also provide valuable content which your referral sources can share with their network
How to build a team of introducers that regularly send you work
In this coffee break 20 minute we showcase how to build a team of introducers that regularly send you work.
How to use blog posts to generate reliable and good-quality work
Have you considered using blogging and content creation as a legit business development strategy? In this video, we tell you all about how to use blog posts to generate reliable and good-quality work.
How to get the referral, not the partner?
What are the four ingredients for a referral to take place? What needs to happen if you're going to get the referral? How to create a personal brand strong enough that you're the first choice for the referral, not the partner?
LinkedIn: 10-Point Profile Checklist
This checklist will help you construct the right LinkedIn profile to help you attract the right kind of people to you.