Setting up your LinkedIn Profile
Get Started – Set up a strong LinkedIN profile
When crafted purposefully, your strong LinkedIn profile can:
- Help you build rapport with the people you want to connect with.
- Show your potential viewers that you understand them and they can connect with you.
- Present you as relevant but also relatable.
- Clearly state the type of work that you do and who you work with i.e. your speciality, or a niche, and make it very clear. So if you specialise in charities, or not-for-profits, you don’t want big corporates coming to you saying ‘can we talk about my audit?’, do you?
- Include a clear call to action.
- Feel like a good, interesting read, but should also make your audience feel as though know you a little bit after reading it.
Think about who you want to attract to your Profile
IMAGINE that you are someone else reading your profile: ‘What do they want to see? What goes through their head when they (virtually) shake my hand for the first time?’
ASK yourself, ‘who do I really want looking at my profile?’.
- Before you spend lots of time on LinkedIn, think about WHO you want to attract to you.
- When you know this, it will be easier to write your LinkedIn profile in a way that encourages them to want to connect with you.
When you begin to work on your profile, take some time to think:
‘What would the people I want to find on LinkedIn, put into the search, to find someone like me?’
Remember, just as you are looking for people on LinkedIn, people will also be looking for someone with your skills.
What matters on LinkedIN is that the right people can find you.
Make sure that your profile includes the search terms or keywords they’re using to look for someone like you.
And, makes sure that when they do find you, your profile and your content speaks to their needs and interests.
WORK THROUGH
Creating your Linkedin Profile
Work through the steps in this Guide to create a LinkedIN profile that you can be proud of!
CHECK YOUR PROFILE
Have you left some of your LinkedIn profile empty? This quick checklist will help your to feel confident that you have filled out every section in the best way possible!
